For more than 100 years, Purex® brand has combined scientific research, expert formulation, and real-world testing to create laundry products families trust. Every formula we develop is evaluated by experienced scientists to ensure it delivers powerful cleaning and long-lasting freshness. Because great laundry care isn’t guesswork, it’s science.
Purex brand shares the following ways they continue to innovate and create laundry products that help keep clothes fresh and clean.
Refined in our labs, designed to serve family laundry needs. All Purex products are tested at our research facility in Trumbull, Connecticut, where our team of expert scientists evaluates performance using real-world laundry conditions.
Our dedicated wash lab allows us to carefully test how our laundry detergents, laundry pacs, and scent boosters perform across a range of fabrics, soils, and wash environments.
Our In-House Testing Includes:
- Laundry Testing
- Dedicated wash lab evaluations
- Stability and formula performance testing
- Freshness and fragrance longevity testing
We take product claims seriously. Every claim on Purex packaging undergoes rigorous scientific substantiation before it reaches the shelf. Our testing process ensures that cleaning performance, stain removal, and freshness claims are supported by measurable results.
Reliable cleaning means handling real life messes. Purex liquid detergents are designed to tackle the common stains families see every day. Every formula is evaluated against a broad range of common household soils to ensure consistent results load after load.
Purex tests for everyday stain examples including but not limited to:
- Sweat & body oils (sebum)
- Juice and beverage stains
- Dirt and mud
- Grass stains
- Flour and powdered sugar
- Plus many more common stains
We evaluate scent & fragrance performance to ensure freshness holds from wash to wear. We want freshness to last even while fabric is in storage, long beyond the wash cycle. Purex brand or appropriate descriptor tests scent performance across wash, and storage conditions to confirm freshness holds over time.
- Purex Scented Liquid Detergents & Unit Dose Laundry Pacs
○ Up to 45 days of freshness * - Purex Scent Boosters
○ Up to 21 weeks of freshness *
This testing helps ensure the scent experience consumers expect. “Every performance claim on our packaging has been validated before reaching the shelf.
Innovation starts with the people who use our laundry products every day.
Our R&D teams continuously:
- Benchmarks Purex products against leading competitors
- Conduct consumer testing to evaluate cleaning performance and fragrance preferences of detergents & scent boosters
- Develop formulas to deliver the performance families want most
The result is laundry care designed around real consumer needs and preferences.
Always delivering our best to the consumer, Purex brand is continuously evolving its formulas to make them more concentrated. This means we’re increasing the strength of each drop of liquid detergent to deliver enhanced cleaning performance so you can use less for more loads per bottle. You can expect reliable cleaning in a more efficient formula.
We believe consumers should have clear information about what’s in their products.
Purex® provides ingredient transparency on every package and through SmartLabel®, a tool that gives consumers easy access to detailed ingredient information. SmartLabel information can be found on all product detail pages so consumers can make informed choices for their families.
Great laundry care is built on science, innovation, and experience. Purex® brand has been helping families care for their laundry for over a century.
Through decades of scientific research, product development, and consumer testing, we’ve continued to improve our formulas to deliver dependable cleaning and freshness at a value families trust.
*out of storage