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For more than 130 years, Purex’s parent company, Henkel, has been dedicated to sustainable and responsible business practices. Through our brands and technologies, and as an employer, we work to meet the needs of people today without compromising the development opportunities of future generations. This principle applies to all our operations and throughout our entire value chain – from raw materials, production and logistics to the use and disposal of our products.
Through our business activities and our products, we aim to make a valuable contribution to society. The basis for this is our vision to make people’s lives easier, better and more beautiful with our brands and technologies. We systematically focus our activities throughout the value chain on the challenges of sustainable development as they relate to our operations.
Today, the Purex brand is committed to developing products that are readily biodegradable, are free of NPE's, APE's, and phosphates. Because of our commitment to using safer alternatives, the United States E.P.A. Design for the Environment program has awarded us Champion Status with their Safer Detergents Stewardship Initiative.

