Behind the Scenes: Purex Crystals Fabulously Fresh

By Purex | Jun. 16, 2016 | Laundry

Purex Crystals Fragrance Boosters will keep you feeling fabulously fresh–from your morning run to girls night out! Floral scents will invigorate your clothes with a sense of fabulosity that lasts for weeks to come. So, what are you waiting for? Be fabulous!

Take a look behind the scenes of how we created this fun, fresh scent fantasy!

So how do we bring the fun, fabulous feeling of Purex Crystals Fabulously Fresh to life?

Here’s an early concept image of one way we wanted to visually showcase how the fresh feeling of Purex Crystals stays with you all day. We envisioned a woman running because we know being fabulous also often means being on the run.




Here’s an exclusive behind the scenes showing the team hard at work bringing Fabulously Fresh Paradise to life!

Can’t get enough Fabulously Fresh? You can also enjoy this great scent in high powered Purex Liquid Laundry Detergent.


Let us know in the comments what you think of Purex Crystals Fabulously Fresh!


– The Purex Team