Behind the Scenes: Purex Crystals Lavender Blossom

By Purex | Jul. 5, 2016 | Laundry

Purex Crystals Fragrance Boosters take you to paradise. Lavender Blossoms aroma will remind you of wandering through colorful, sun-lit fields of lavender– in your own bedroom. We wanted to bring this point home through powerful imagery.

Take a look behind the scenes of how we created this relaxing scent fantasy!

So how do we bring the sweet serenity of Purex Crystals Lavender Blossom to life?

Here’s an early concept image of how we wanted to showcase this scent. The greatest part of about Crystals is that they bring the scent into whatever space you choose. They create an experience in every room in your home that reflects the scent you choose. The only question is: What do you feel like today?



Experience Lavender Blossom from day into night. Purex Crystals Lavender Blossom is great for your clothes and your bedding.

Here’s an exclusive behind the scenes image showing how we brought Lavender Blossom to life!



Let there be light! The Purex Team gets ready to capture magic!


Can’t get enough Lavender Blossom? You can also enjoy this great scent in high powered Purex Liquid Laundry Detergent.



The Purex Team wants to know how YOU thought we did at capturing the essence of Purex Crystals Lavender Blossom.


Let us know in the comments what you think of Lavender Blossom!



The Purex Team