Sustainability at Purex

Sustainability for the Purex brand

Reduce. Reuse. Reinvent. Purex leads the way in laundry innovation.

Today, the Purex brand is committed to developing products that are readily biodegradable, are free of NPE’s, APE’s, and phosphates. Because of our commitment to using safer alternatives, the United States E.P.A. Design for the Environment program has awarded us Champion Status with their Safer Detergents Stewardship Initiative.

 


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Safer Detergents Stewardship Initiative

Our Credentials

The United States E.P.A. Design for the Environment program has awarded us Champion Status with their Safer Detergents Stewardship Initiative.

DfE carefully looks at each product ingredient - there are no exceptions.

DfE only allows use of the logo when a product is best in its class.

Safer cleaning products can help protect the environment and your family.

How Purex Saves Green

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Less Water

In 2008 Purex liquid detergents moved permanently to smaller bottles and a 2X concentrated formula. And in 2012 new Purex UltraPacks took concentration to a whole new level. Purex UltraPacks are twice as concentrated as our already concentrated liquid detergents.

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Less Packaging

Purex UltraPacks have significantly less packaging than regular liquid laundry detergents.

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Less Weight

With less water and packaging to transport, we are able to reduce CO2 emissions from transportation by 67%.

 

Henkel North America © 2014 THE DIAL CORPORATION, A HENKEL COMPANY. ALL RIGHTS RESERVED