Purex® detergents give your clothes a real, deep-down clean that everybody can see, feel, and smell...at a great value. Purex® brand offers a wide selection of products with a variety of fresh fragrances and added benefits to meet all your laundry care needs.
Ultra Purex® Natural Elements™ detergents deliver the same cleaning benefits as regular Ultra Purex® detergents, but contain naturally sourced cleaning ingredients and natural fragrance extracts. All varieties are hypoallergenic and free of dyes; perfect for people with sensitive skin. For more information, click here.
A light scent with the freshness of clean linen and sun-soaked lilies on a warm summer day.
50 oz (32 loads) | 60 oz (38 loads) | 72 oz (46 loads) | 88 oz (56 loads) | 100 oz (64 loads) | 150 oz (96 Loads)
Enjoy the uplifting aroma of ripe apples and peaches mingled with sweet melon and a hint of orange.
50 oz (32 loads) | 60 oz (38 loads) | 72 oz (46 loads) | 88 oz (56 loads) | 100 oz (64 loads)
The soothing aroma of floral blooms with a hint of citrus. Specially formulated for HE washers.
50 oz (32 loads) | 72 oz (46 loads) | 88 oz (56 loads) | 100 oz (64 loads)
A unique formula with the essence of ripe oranges and a hint of soothing aloe vera extract.
50 oz (32 loads) | 60 oz (38 loads) | 72 oz (46 loads) | 88 oz (56 loads) | 100 oz (64 loads)
Find this product at a store near you!
Find a StoreWhat is Purex® Natural Elements™ detergent?
Ultra Purex® Natural Elements™ laundry detergent contains naturally sourced cleaning ingredients and natural fragrance extracts that deliver the same cleaning as regular Purex® detergents. It comes in several great nature-inspired fragrances, which are also available in Natural Elements™ liquid fabric softeners. All varieties are hypoallergenic and free of dyes.
Aren't detergents with naturally sourced cleaning ingredients usually more expensive than regular detergents?
Laundry detergents with naturally sourced cleaning ingredients typically cost two to four times more than regular brands, but Purex® Natural Elements™ detergent costs the same or less. With its biodegradable formula and natural fragrance extracts Purex® Natural Elements™ products are an even greater value.
What is DfE, and how did Purex® detergent receive special recognition?
The United States Environmental Protection Agency (US EPA) Design for the Environment (DfE) Program works in partnership with a broad range of stakeholders to reduce risk to people and the environment by preventing pollution. Purex® applied for DfE recognition by sending Natural Elements™ detergent formulas to the EPA.
The EPA then worked with the National Sanitation Foundation (NSF) to review all submitted ingredients. The EPA only allows use of the DfE logo when a product is best in its class, and Purex® Natural Elements™ was the first major brand in the laundry care category to be selected to receive DfE recognition. For more information, visit the DfE Web site.
* Linen & Lilies, Cherry Blossoms & Vanilla, and Apple & Melon detergents only
Where can I purchase Purex® laundry detergent?
Purex® products are widely distributed and available at many retailers throughout North America. To find a local store that carries Purex® products and our other great laundry care brands, click here.
I used to buy Purex® 2x Ultra Concentrate detergent. Is this still available?
Yes. All of our Purex® 2x Ultra Concentrate detergents have been re-branded as Ultra Purex® products and come in packaging with a new look.
At what water temperature does liquid detergent work best?
Ultra Purex® liquid detergent works great in all temperatures. To keep clothes from fading and to consume energy, use water that is 70 degrees Fahrenheit or below.
Do you have any tips for washing in hard water?
Believe it or not, more than 85% of homes in the U.S. have hard water. Clothes that are washed in hard water tend to look dingy and feel harsh. 20 Mule Team® Borax works well for washing clothes in hard water. ½ cup of 20 Mule Team® Borax will help soften water and prolong the longevity of clothes.
Why are there different fill lines in the cap? Which one should I use?
A variety of Ultra Purex® detergent products are specially formulated with added benefits, and may require a different amount of liquid per load than our regular Purex® detergents in order to deliver the right amount of cleaning. Always refer to the washing instructions included in the back label of each product for accurate cap fill levels.
How much laundry is in a normal size load?
A normal size load is approximately 6 lbs of dry laundry.
Is Ultra Purex® liquid detergent safe for septic tanks?
Yes, Purex® liquid detergent is safe for your septic tank.
What is the best way to get great results when doing laundry?
We recommend the following simple steps:
See what customers have to say.
I absolutely love the Elements detergent. Not only does it do a great job, but when I use the Lilies &Linen on my towels, they never seem to get that wet small after two days. They hold the nice fresh smell of the detergent. Hooray for you guys. My husband is also allergic to perfumes and dyes, but this one he is not. thank you!!
I have been using purex natural elements for a few months,and am very pleased with the product.Its priced right,better for the ecology and it has a pleasant,but not overpowering scent.It also is dye-free and non-allergenic and provides satisfactory cleaning performance.
I love the Purex detergents! I switched to the Naturals linen & lilies scent. I love how fresh my laundry smells and how clean my clothes are. I am very happy with this detergent and wouldn’t use any other brand.
I love this product!!! It leaves a wonderful scent on my clothes that stays.It is so good to put on clothing, lie down on sheets or use towels that have been washed with this product. Good value for the money..cleans very well.Sometimes I have had trouble finding it in my area and had to use another brand. AGH. But I seem to find it more easily in my area now. I feel that you can use this product and be pleased!!!! Thanks Purex!
I have to say, after switching from a much pricier "natural" brand of detergent that this Purex brand works just as well, smells wonderful & costs half the price. In the harder economic times, pinching pennies really doesn't have to mean skimping on quality. This Purex detergent proves that! Good job!


