Ideal for everyday use, Ultra Purex® regular liquid detergent penetrates deep down into fabric fibers, removing ground-in dirt and stains. Ultra Purex is specially formulated with stain fighting actives, and is available in several scents, so your clothes are always clean and fresh!
What scents are available?
+ Fragrances, Sizes & Ingredients
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You’ll find Purex products and our other great laundry care brands at many retailers throughout North America. Find a store near you.
Yes! We’ve rebranded all of our Purex® 2x Ultra Concentrate detergents as Ultra Purex products and they now come in packaging with a great new look.
Ultra Purex liquid detergents work great in all temperatures. But to keep your clothes from fading, and to consume less energy, always use water that is 70 degrees Fahrenheit or colder.
Believe it or not, more than 85% of homes in the U.S. have hard water, and clothes that are washed in hard water tend to look dingy and feel harsh. Try adding ½ cup of 20 Mule Team® Borax to your wash load. It will help soften water and prolong the life of your clothes.
A variety of Ultra Purex detergent products are specially formulated with added benefits, and may require a different amount of liquid per load than our regular Purex detergents. Always check the back label on the back of the package—you’ll find the accurate cap fill levels there.
A normal size load is approximately 6 lbs of dry laundry.
Yes, Purex liquid detergent is safe for your septic tank.
You came to the right place! For best results, we recommend that you:
1. Check all fabric labels for special laundry care instructions.
2. Pre-treat any visible stains using Purex detergent or Zout® stain remover. Learn more about how to remove tough stains
3. Start the washer using the temperature setting noted on fabric care labels.
4. Measure and add Purex detergent. For hard water, we also recommend adding ½ cup of 20 Mule Team® Borax.
5. Add laundry, washing similar colors together.
6. For extra softening and static control, consider adding Purex liquid fabric softener during the final rinse cycle. You can also add Purex fabric softener sheets to the dryer.
Purex Crystals
Learn More
Magic Release
Stain Fighter &
In-wash Booster
Learn More
Zout® Stain
Remover
Learn More
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I love this product. I buy this religiously!! I would never buy anything else. Great product for a great price!!!
In one word…. AWESOME!!! Love the smell, love the price, love the “clean” feeling Purex gives your clothes. Thanks for a great product!!!