Bright Washes Bright Wishes from Purex™ and Make-A-Wish® !

Be sure to stock up on Purex during the month of February as every bottle purchased helps support Make-A-Wish®!

Bright Washes Bright Wishes from Purex and Make-A-Wish
Purex Liquid Detergent and Purex Ultra Fabric Softener

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Kids say wishes give them renewed strength to fight their illnesses, and their parents say these experiences help strengthen the entire family.

Purex will pay a minimum guarantee of $250,000 to Make-A-Wish, but you can help make a difference and get the payment up to $400,000 by purchasing Purex liquid detergent or liquid fabric softener between February 1st 2014 and February 28th 2014. *

Be sure to stock up on Purex during the month of February as every bottle helps in our effort to support this great cause. Learn more about Make-A-Wish below and show your support by spreading the word – share this page with friends and together let’s make wishes come true!

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Make-A-Wish Impact & Facts:

One Wish

On average, 1 wish is granted every 38 minutes.

99% Parents

99% of parents reported that the wish experience gave their children increased feelings of happiness.

89% Doctors

A combined 89% of doctors, nurses, and health professionals surveyed say they believe a wish can influence wish kids’ physical health. *
* Improved health status enhances state of mind, strengthens communities.

96% Families

96% said that the wish experience strengthened their families.

Average Cost

As of August 2013, the average cost of a wish was $8,200.

14,000 wishes

More than 14,000 wishes were granted in 2013 alone.


* Purex Liquid Detergent
Purex will pay $.05 to Make-A-Wish for the first 4 million bottles of 75oz+ liquid detergent sold from February 1 – February 28, 2014, and will increase the payment to $.10 for every bottle above 4 million, with a minimum guarantee of $200,000 up to a maximum of $300,000. For information about Make-A-Wish, visit wish.org.

* Purex Liquid Fabric Softener
Purex will pay $.08 to Make-A-Wish for the first 620,000 bottles Classic and Ultra Lines in Mountain Breeze and Lavender fabric softeners sold from February 1 – February 28, 2014, and will increase the payment to $.10 for every bottle above 620,000, with a minimum guarantee of $50,000 up to a maximum of $100,000. For information about Make-A-Wish, visit wish.org.